While adjudging the quantum of penalty under this Chapter, the Adjudicating Officer or the Tribunal, as the case may be, shall have due regard to the following:-
(a) The amount of gain or unfair advantage, wherever quantifiable, made as a result of the contravention,
(b) The Amount of loss caused or likely to cause to any person as a result of the contravention,
(c) The repetitive nature of the contravention,
(d) Whether the contravention is without his knowledge, and
(e) Any other relevant factor,