We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how Medexpert Services Private Limited and its affiliates including Merafilter.com, Inc. (collectively "Merafilter") collect and process your personal information through Merafilter websites, devices, products, services, online marketplace and applications that reference this Privacy Notice (together "Merafilter Services").
By using Merafilter Services you agree to our use of your personal information (including sensitive personal information) in accordance with this Privacy Notice, as may be amended from time to time by us at our discretion. You also agree and consent to us collecting, storing, processing, transferring, and sharing your personal information (including sensitive personal information) with third parties or service providers for the purposes set out in this Privacy Notice.

Information You Provide to Us

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

We receive and store any information you provide in relation to Merafilter Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Merafilter Services.

We automatically collect and store certain types of information about your use of Merafilter Services, including information about your interaction with content and services available through Merafilter Services. Like many websites, we use cookies and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Merafilter Services and other content served by or on behalf of Merafilter on other websites. See examples below of what we collect.

•the internet protocol (IP) address used to connect your computer to the internet;
•login, e-mail address, and password;
• the location of your device or computer;
•content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
• device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
• Merafilter Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);
•version and time zone settings;
•purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Merafilter Bestsellers;
•the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
• phone numbers used to call our customer service number; and
•images or videos when you shop in our marketplace using Merafilter Services.
We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. See Below additional examples of the information we receive
Examples of information we receive from other sources include:
•updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
•account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising or other services;
•information about your interactions with products and services offered by our affiliates;
•search results and links, including paid listings (such as Sponsored Links);
•credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers

For What Purposes Does Merafilter Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

We use your personal information to take and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Merafilter Services.

We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Merafilter Services.

In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.

We use your personal information to communicate with you in relation to Merafilter Services via different channels (e.g., by phone, e-mail, chat).

We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Merafilter, and others. We may also use scoring methods to assess and manage credit risks.

Advertising.

We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. In providing interest-based ads, we follow applicable laws, as well as the Code for Self-Regulation in Advertising by the Advertising Standards Council of India and the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).
What sort of information do we use to show interest-based ads?
To serve you interest-based ads, we use information such as your interactions with Amazon sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.
We use cookies, pixels, , IP addresses and other technologies (collectively, , "advertising technologies"), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, we use cookies or other information such as IP address to limit the number of times you are shown the same ad.
How do we work with third parties to show you interest-based ads?
We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in northern India or users who purchased or browsed for classical music). Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.
Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Merafilter.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve Merafilter Services, we use cookies and other identifiers. For more information about cookies and how we use them,see below
•Recognizing you when you sign-in to use our services. This allows us to provide you with product recommendations, display personalized content, enable you to use 1-Click purchasing, and provide other customized features and services.
• Keeping track of your specified preferences. This allows us to honor your preferences, such as whether or not you would like to see interest-based ads.
• Keeping track of items stored in your shopping basket.
• Conducting research and diagnostics to improve Merafilter content, products, and services.
• Preventing fraudulent activity.
• Improving security.
• Delivering content, including ads, relevant to your interests on Merafilter sites and third-party sites (see the Interest-Based Ads notice for how we use cookies in serving interest-based ads).
• Reporting. This allows us to measure and analyze the performance of our services. Approved third parties may also set cookies when you interact with Merafilter services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of Merafilter.
You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.

Does Merafilter Share Your Personal Information?

Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and subsidiaries that Merafilter.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

We make available to you services, products, applications, or skills provided by third parties for use on or through Merafilter Services. For example, the products you order through our marketplace are from third parties, you can download applications from third-party application providers from our App Store. We also offer services or sell product lines jointly with third-party businesses, such as sellers on the marketplace, merchants providing mobile recharges and bill-payment assistance. You can tell when a third party is involved in your transactions, and we share customers’ personal information related to those transactions with that third party.

We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with applicable law.

we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that merafilter.com, any of its affiliates, or substantially all of their assets are acquired, customer information will of course be one of the transferred assets.

We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Merafilter, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind.

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling payment card data.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
• It is important for you to protect against unauthorized access to your password and to your computers, devices and applications. Be sure to sign out when finished using a shared computer.Click herefor more information on how to sign out.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, household settings, and purchase history in the "Your Account" section of the website or mobile application. To request access to personal information that is not available through Your Account you can submit a request here.

Are Children Allowed to Use Merafilter Services ?

Merafilter does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under the age of 18 years, you may use Merafilter Services only with the involvement of a parent or guardian.